About

Range, with ownership

I'm Vladimir Vojvodic — Vlad. I've spent over a decade doing the jobs that surround a small business's website: the video and design work that fills it, the marketing that points at it, the hosting and DNS underneath it, the booking platform behind it, and the troubleshooting when any of those disagree.

That range is the point. I'm not equally expert in everything — nobody is — but I can own the whole connected system, ship the right fix, and bring in complexity only when it's justified.

The path

From the editing timeline to the whole operation

Every stop added a layer most web people don't have — and every layer compounds.

  1. 2014 →

    Freelance creative production

    Video editing, motion graphics, color grading, and design for international clients — the start of a long freelance track record and a trained eye for visual detail.

  2. 2014–2026

    95 contracts on Upwork

    826 tracked hours and $40K+ earned across video, design, marketing support, and consultations (verified profile, June 2026 snapshot). Repeat work for real clients, not self-assigned projects.

  3. 2022

    Information Technology degree

    Bachelor-level IT education formalized the technical side: systems, networks, and software fundamentals.

  4. Now

    Digital operations for small businesses

    Running the connected digital layer of real businesses — websites, hosting, SEO, booking platforms, content, and carefully scoped automation — with AI-assisted workflows making one operator faster.

The honest argument

Why this works for small businesses

Most small businesses don't need five specialists. They need one practical operator who understands how the website, the booking system, the search results, the content, and the hosting actually connect — and who takes responsibility for the whole chain, not one link of it.

A specialist optimizes their part. An operator notices that the “SEO problem” is really a booking-flow problem, that the “website redesign” is really three title tags and a broken redirect, and that the cheapest fix is usually the most boring one.

My rule is to define the smallest useful scope, ship it, verify it against evidence, and only then decide what's next. Complexity has to earn its way in. That's how systems stay maintainable for a business that doesn't have an IT department — and doesn't want one.

“It was great working with Vladimir. I ended up with a good product well within the project deadline.”
— Verified Upwork client

Capabilities

Core work and supporting range

Labelled the same way the case studies are: what I lead with, and what supports it.

Core — what I lead with

  • Static websites & hosting

    Astro builds, GitHub-based workflows, Cloudflare Pages and DNS — fast sites with almost nothing to break.

  • SEO implementation

    Search Console-driven audits, title/meta/schema fixes, indexation cleanup — implementation, not just reports.

  • Booking journeys & technical operations

    Booking platforms like Xola, payment-adjacent flows, hosting and domain administration, documentation.

  • Safe content editing

    A locked-structure editing system so clients can change content without breaking their site (in controlled beta).

Supporting — real skills, not headline offers

  • Video & visual production

    A decade of editing, motion graphics, and color work — now in service of websites and content.

  • WordPress & legacy sites

    Maintenance and improvement of existing WordPress/Elementor sites while they earn their keep.

  • Marketing & content support

    Social content, Meta Business Suite workflows, and seasonal campaigns for existing clients.

  • Automation & internal tools

    n8n workflows, Python scripts, and CRM/workflow thinking — adopted only where justified.

Want one accountable person on your digital systems?

Start with the case studies, or just tell me what's hardest to run in your business right now.